The immediate result and impact on individual students and teachers in their own learning and personal development is as follows;

Companies benefit from a new marketing tool.

Impact on VET education by putting an example into practice in all the countries involved. The effective and required way of cooperation between VET schools and companies is practically implemented.

Impact at partner level by improving their skills and knowledge so that they transfer this into their ever-widening European networks.

The specific aim of the project is to build sustainable relationships between vocational schools and small and medium-sized enterprises (SMEs) in the participating countries and transnationally focused work-based learning opportunities for students. The topic of cooperation focuses on ICT, digital competences and entrepreneurial skills. Students apply the knowledge and skills gained at their schools in creating video podcasts for presentation and promotion of SMEs' businesses. Teachers have an important role to play in the process, as they need to support students with their pedagogical approach.

While making video podcasts with a focus on marketing, students have to communicate with employers, conduct research and analyse the required information, plan the work process and evaluate the results. This will help them develop their core competences and prepare them for future work. In the project, teachers will have access to a unique assessment method 'INGOT', a method for assessing students' progress by comparing it with ECVET-compliant qualifications (EU level). By using INGOT in the project, this will enable the tangible certification of students and award 'credits' for qualifications in ICT and entrepreneurship. At the same time, ECVET will be promoted by using nationally recognised qualifications related to the EQF (European Qualification Framework).

The project aims to support cooperation between VET and the labour market to enable students to gain practical work experience and businesses to benefit from students' innovative thinking and entrepreneurial enthusiasm and both to increase their effective use of ICT in marketing.

CAUSE:

The main aim of this project is to contribute to high-quality vocational training for young people and increase their competitiveness on the labour market. The project is an example of the exchange of good practices at European level and will create conditions for teachers' discussions on this subject and the verification of evaluation methods, which students acquire during internships.

GOALS: